Jennifer has nearly 25 years of executive leadership experience with Boys & Girls Clubs in Sonoma County and San Francisco. Jennifer has a Masters in Business Administration from University of California, Berkeley and a BA from University of Florida. She is passionate about leading with high expectations of excellence and maximizing every opportunity to change the lives of community youth. Jennifer has been a marketing leader at Gap, Inc. and an executive in Sales and Marketing for Shea Homes. Jennifer serves on many groups focused on at-risk youth and on the board of TLC Child and Family Services.
Michelle has worked as a leader in Sonoma County community based organizations for 10 years. She is passionate about advocating for kids in our community through our Club programs. She holds a Master’s Degree in Organization Development and received her BA from the University of Memphis. In addition to her work locally, she serves as a National Peer Consultant to help Boys & Girls Clubs change lives across the country.
Megan has more than twenty years of business leadership experience with industry leaders and emerging start-ups, including Microsoft, i2i Systems, and KQED. She is dedicated to building high performing teams and helping individuals and organizations achieve ambitious goals. The mother of three boys, Megan is an active supporter of local education and youth sports programs, participating as an enrichment instructor, team scorekeeper and past education foundation board member. She is committed to building a vibrant business community and serves as an advisor with the Sebastopol Entreprenuers Project. Megan has an MBA from the University of Michigan and earned her BA at the University of California, Berkeley
Catrina Dierke | Area Director
Catrina has more than 20 years of business leadership experience with high-performance teams in non-profit and software industries. Catrina pioneered the Girls on the Run Sonoma County council in 2006 and served as Executive Director until 2016. Prior to her non-profit work, she directed the operations division at SBT Accounting Systems, and worked closely with the CFO to help position the company for sale in July, 2000. She has a unique ability to connect people with processes, achieving unprecedented business results by motivating, inspiring and engaging people in the community and workplace. Catrina is passionate about helping youth-based organizations and hopes to continue making a positive impact in the community for years to come.
Alicia Morales has been in the field of education since 2001. She attended Sonoma State University where she earned her Master’s Degree in Education with an emphasis in Early Childhood Education. While attending Sonoma State, she worked as a preschool teacher on campus for 10 years before joining the Boys & Girls Clubs of Central Sonoma County in 2012. With many years’ experience working with young children Alicia enjoys mentoring our team how to best work with our youngest Members, focusing on developing the skills necessary to succeed in and out of school whether or not they had the opportunity to attend preschool. She is passionate about teaching our Members how to be resilient, caring, responsible and productive citizens. Alicia lives in beautiful West County with her son, who attends a local school.
Sarah Serbent | Area Director
Sarah has grown up and lived in Sonoma County most of her life. Sarah has always had a passion for helping others, often volunteering at food banks, soup kitchens, local after school programs and coaching sports teams since she was in high school. She attended Humboldt State University where she earned her Bachelor’s Degree in Social Work. During her time at Humboldt, Sarah completed her senior internship with The Boys and Girls Club and fell in love with the organization and its mission to help serve children. She is excited to continue making an impact in her local community.
Crystal Silva | Area Director
Crystal is originally from Sonoma County and recently returned to the area a couple of years ago to pursue her passion for helping her community. Crystal grew up playing basketball at the Healdsburg Boys & Girls Club and has always enjoyed the spark a young person brings into the world. During her time away, Crystal lived and worked in Louisiana as a preschool, kindergarten and first grade teacher as well as managing an intercity City Year Program in both a middle school and high school setting. Crystal earned her BA from Tulane University in Anthropology and International Development. She is a proud member of her community, and is continually inspired by her colleagues and the Members she works with every day.
Katie Welch | Director of Program Services
Katie has over twelve years of experience working with youth in preschools, afterschool programs, and teaching in classroom settings. Katie received her BA in Psychology from the University of California, Santa Cruz, and her Elementary Teaching Credential from San Francisco State University. While Katie has spent the majority of her professional career working with children, she left the realm of education in 2009 to take a position in the corporate world as an executive team leader for Target. Finding that nothing for her was as rewarding as working with children, she is back and excited to help drive the Boys & Girls Club mission of impacting positive change in the lives of the youth that need it the most. Katie is most excited by the challenge of inspiring her team to develop high quality programs that incorporate fun and foster positive social relationships.
Herman G. Hernandez | Resource Development Manager
Born and raised in Guerneville, Herman G. Hernandez attended the Santa Rosa Junior College and graduated from San Diego State University. He is the Area 5 Trustee for the Sonoma County Office of Education; the proud Vice-President of the College Tee Project; Board Member of the Elsie Allen High School Foundation; and an active Russian River Rotarian. He lives by the Rotary motto, “service above self” and has a strong passion for helping children and youth. He is grateful to have the opportunity to be working for an organization that puts young people first.
Thank you to Michelle Feileacan Photography for generously donating your time and talents for our wonderful head shots.